Wednesday, August 18, 2010

Waterman Pen Company: a History

For over 120 years, Waterman pens have been regarded as fashion accessories, aside from being very reliable pens used by people of style and sophistication.

When it comes to quality writing, Waterman pens are indeed one of the most coveted pens in the industry. Add the fact that these pens come with a style so much, and you will understand why there are so many people in the market who prefer the company of pens to other brands. Use of the brand itself spells esteem and sophistication for the user because of French design and quality and prestige that comes with all their feathers. When you give someone a Waterman pen for a gift, it comes out of esteem for the recipient. The company was established way back in 1833, in the heart of New York, by Lewis Edson Waterman.

pens of society are in fact one of the select brands that came from the first generation of pen brands ever. The company survived the rigorus in the industry until today under the name of Waterman SA This was actually a French subsidiary of the company back in the day.

Waterman is credited with instigating innovation with the improvements the company has made the basic design of the pen. When meshed with aggressive marketing, it did not take long for the pen to become a mass market object coveted by so many people around the world. You may have heard of the foundation of the company is associated with a loss of revenue insurance on the part of LE Waterman. It is actually a fabricated story, but nevertheless it is something that is worth mentioning since so many people have heard many versions of the story over the years. It has been said that Waterman used to work for an insurance company as a sales agent. But when it comes to signing contracts and others, he has failed to provide potential customer with a reliable pen, therefore, to lose insurance sales at the end. However, this story holds no ground at all, and remains one of the many urban legends about the history of the Waterman Pen Company.

What is true is that the shrewd business sense, shrewd and innovative LE Waterman is the binding force of the company can truly boast.

The founder's death in 1901 brought the leadership of the next generation, on behalf of Frank D. Waterman. Being the nephew of the late founder, Frank has also been exposed to the meaning of his late uncle of innovative companies. He does not waste time implementing even fiercer aggression, expansion of the company in the world market. But success did not last long because the company was forced to close its doors in 1954. The company was taken over by its original French subsidiary, now known as Waterman SA

Since this recovery memorable, Waterman pens have become more stable market, even garnering more sales than in the past. The following pens are considered trademarks of the mark: the Philias, Edson, the Himisphhre, Harmony, Expert, Audace, the Liaison Officer, and the man 100. The man was released 100 pen in 1983 to celebrate the 100th anniversary of the company itself.

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