Penne Mont Blanc Crossing the Line Centennial.

A. Eberstein and two his companions who launched the first fountain pen with white star on cap could not foresee the success of his business. They struggled to survive in the fierce competition between manufacturers of fountain pens% u2013 Parker, Waterman and other brands. Presumably they benefited from the stars being benevolent to them, and Mont Blanc pens avoided the destiny of being sold as rare samples on Sotheby's auction.


Although to be honest, there is more than just functionality of writing instruments in the Montblanc pens. The company was quick enough to stop the mass production and concentrate on strategic public relations and crafts. They turned a simple pen a status symbol as part of corporate image. Montblanc owners clearly know why they put a pen costs a small fortune into a pocket. That white-starred cap tells a lot about its owner. With a Mont Blanc pen, do not pretend to be rich because you are. You do not have to drive an expensive car, because a small pen tells you own a smart car garage.


Mont Blanc pen company exploited its historical background to the fullest. For example, a campaign carried out by about 4810% u2013 that the peak height of Montblanc in Europe, in meters. Paid $ 4,810 for every opinion about the power of words collected by celebrities the world has had a major impact on the popularity of the brand, leading to more loyal customers, more sales, more exposure to potential buyers. Now, with a Mont Blanc pen means much more to be financially able to afford one. It means being part of the pool of those who appreciate the power of the written word. Email and instant messaging does not say anything about you. But a few words scrawled on a sheet of plain paper to describe the character just as a thorough psychological test would do.


Of course, you scribble with Mont Blanc. Like any good fountain pen, it writes smoothly, correcting the worst handwriting. Yours may be awful with ballpoint pens, but it becomes readable, at least when you touch a paper with a Mont Blanc fountain pen.


Rouge et Noir was the first pen produced by Mont Blanc. Contemporary limited editions (Agatha Christie, Hemingway, Alexander Von Humboldt, Sakura, etc.) can cost much more and could be even more difficult to find a replacement. To prevent the production of fakes, Mont Blanc runs a chain of stores in many countries. While there are good chances of getting a genuine product on eBay, experts say that online auctions are full of counterfeit pens .