Mont Blanc Pens Crossing the Centennial Line.

A. Eberstein and two his companions who launched the first fountain pen with white star on cap could not foresee the success of his business. They struggled to survive in the harsh competition between the producers of fountain pen% u2013 Parker, Waterman and other brands. Presumably they benefited from the stars being benevolent to them
and Mont Blanc pens avoided the destiny of being sold as rare samples on Sotheby's auction.


Although to be honest, there is more than just functionality of writing instruments in the Montblanc pens. The company was quick enough to stop the mass production and concentrate on strategic relationships and crafts. They turned a simple pen a status symbol, part of corporate image. Montblanc owners clearly know why they put a pen that cost a fortune in a pocket. That white-starred cap tells a lot about its owner. With a Mont Blanc pen, do not pretend to be rich because you are. You do not have to drive an expensive car, because a small pen tells you own a smart car garage.


Mont Blanc pen company exploited its historical background to the fullest. For example, they conducted a campaign of about 4810% u2013 that is, the peak height of Montblanc in Europe, in meters. Paid $ 4,810 for every opinion about the power of words collected by celebrities the world has had a major impact on the popularity of the brand, leading to more loyal customers, more sales, more exposure to potential buyers. Now, with a Mont Blanc pen means much more to be financially able to afford one. It means being part of the pool of those who appreciate the power of the written word. Email and instant messaging do not say anything about you. But a few words scrawled on a sheet of paper describe your character as precisely as a thorough psychological test would do.


Of course, you scribble with Mont Blanc. Like any good fountain pen, this is written without any problems, correcting the worst handwriting. Your might be hideous with ballpoint pens, but they become visible, at least when you touch a paper with a Mont Blanc fountain pen.


Rouge et Noir was the first pen produced by Mont Blanc. Contemporary limited editions (Agatha Christie, Hemingway, Alexander Von Humboldt, Sakura, etc.) can cost much more and can be even harder to find a spare one. To prevent the production of fakes, Mont Blanc runs a chain of boutiques in many countries. While there's a good chance to get an authentic voice on eBay, experts say that online auctions are full of counterfeit pens .